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Marketing Plan for a New Fast Food Restaurant

Marketing is defined as the process of planning various business conceptions such as promotions, pricing, and distribution in such a manner that offers goods and services that satisfy the customers’ needs. Thus, marketing focuses on such crucial parts of a business enterprise as identification of consumer needs and requirements, the analysis of their behavior patterns, […]

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International Marketing and Communications Penguin Publishers

Penguin Publishers is an internationally recognized company. Through a strategic marketing plan, the company can be able to expand its services to Brazil. Through this step, it is anticipated that more than 45% of the total publishing works in the country will be tapped. Penguin Publishers publishes all kinds of works. The company would like […]

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Zara’s Marketing Strategy

Introduction If earlier fashion reminded a pyramid with the top of haute couture, followed by ready-to-wear clothes from design brands (prêt-à-porter), then perspective young brands with mass clothes at the bottom, today fashion designers and analysts of the fashion industry note the emergence of new styles. Often such styles as, for example, sportswear, street clothes […]

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Marketing Plan for Small Business

1.1 Environmental analysis Demand for cleaning services industry in Australia is increasing every year. According to Smart Company (n.d.), its revenue in 2007 was equal to $3.2 billion, while IBIS World’s Commercial Cleaning Services market research report states that in 2014, this amount was equal to $8 billion (IBIS World 2014). The same report says […]

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Hotel Marketing Plan

Louise Hotel is located in Houston, Galleria Area, and is spa-focused. The positive and philanthropic approach of the hotel has been tailored to inspire every client. The mission of Louise Hotel is to endeavor to make significant differences in the lives of its guests and associates through similar life passions. The vision is to be […]

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Marketing Plan Part C: Unique Selling Proposition

Unique selling proposition is the method by which companies are trying to stand out in the market to win the largest number of customers. Due to the unique offers, the company can win and retain a certain segment of consumers. In this paper, I will consider two original companies and a competitive company for each […]

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