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GoPro Marketing Plan

Life experiences, when captured and shared, evoke positive emotions. GoPro is a Californian-based company located in San Mateo offering recording services with its world most versatile camera. Nick Woodman founded the company in 2003, which was designed to serve the enthusiasts of extreme sport and professional athletes. The camera is worn on a person and […]

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The Healthcare Facility Strategies

In the medical field, organizations use various strategies to compete in the market. The best market structure in the industry is perfect competition, which operates differently from other types. It affects the healthcare organization positively since it leads to its profit maximization. Competitive strategies used in this field include pricing and focus approaches, and reducing […]

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Marketing Plan for a New Fast Food Restaurant

Marketing is defined as the process of planning various business conceptions such as promotions, pricing, and distribution in such a manner that offers goods and services that satisfy the customers’ needs. Thus, marketing focuses on such crucial parts of a business enterprise as identification of consumer needs and requirements, the analysis of their behavior patterns, […]

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International Marketing and Communications Penguin Publishers

Penguin Publishers is an internationally recognized company. Through a strategic marketing plan, the company can be able to expand its services to Brazil. Through this step, it is anticipated that more than 45% of the total publishing works in the country will be tapped. Penguin Publishers publishes all kinds of works. The company would like […]

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Zara’s Marketing Strategy

Introduction If earlier fashion reminded a pyramid with the top of haute couture, followed by ready-to-wear clothes from design brands (prêt-à-porter), then perspective young brands with mass clothes at the bottom, today fashion designers and analysts of the fashion industry note the emergence of new styles. Often such styles as, for example, sportswear, street clothes […]

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Marketing Plan for Small Business

1.1 Environmental analysis Demand for cleaning services industry in Australia is increasing every year. According to Smart Company (n.d.), its revenue in 2007 was equal to $3.2 billion, while IBIS World’s Commercial Cleaning Services market research report states that in 2014, this amount was equal to $8 billion (IBIS World 2014). The same report says […]

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